Portfolio & Media

Thank you for taking a look at some of my projects over the last several years. As a Creative Director, my goal is always to be progressive in design while working within the guardrails of the brand, company, or project vision.

This portfolio is meant to let you peek inside some of those projects.

The word "NOMAD" in bold white capital letters on a black background.

For NOMAD, I provide product assets in the form of rustic flatlays to capture the ruggedness of their brand while being unique and interesting for their mostly masculine customer base. I have also written content to help drive traffic to their website, and my imagery (freely offered) as wallpaper is in their top-ten most visited pages. By providing photographic content to NOMAD to be used on their social marketing and website, they have further established their brand and generated more conversions.

Leather crafting tools including a rubber mallet, carving chisels with wooden handles in a black zippered case, and a small axe with a wooden handle on a wooden surface.
A vintage Hank Williams' Greatest Hits album cover featuring a guitar, wireless earbuds, and a stack of papers on a rustic wooden surface.
A wooden checkerboard with chess pieces, a black coffee mug, a pair of glasses on a brown leather case, and a keychain on a rustic wooden table.
Flat lay of various men's accessories and personal items on a wooden surface, including a plant in a pot, a leather notebook, a portable keychain tool, a phone case, a small leather pouch, and a cardholder, with a brown leather desk mat.
A collection of vintage and travel-related items, including a black fedora hat, a hardcover book titled 'The Westminster', a leather wallet, a magnifying glass, two black pens, a gray notebook, and a leather keyboard case, arranged on a brown surface
Open vintage map of Pacific States and territories on dark wooden surface with leather wallet, AirPods case, phone, coins, button, and decorative plant leaves nearby.
A collection of items including a field note notebook with glasses and two pens on top, a vintage camera, a pack of film, three buttons, a leaf-shaped pin, a wallet with a mountain scene card inside, some coins, and a spool of thread on a brown surfa
A leather travel bag, a closed black notebook with a pen on top, a pair of eyeglasses, a smartwatch with a leather strap displaying the time, and a map of Yosemite National Park on a wooden surface.
A flat lay of travel items on a wooden surface, including a small globe, glasses, a brown leather wallet, a camera bag, a vintage camera case, black-and-white photographs, and a leather key strap.
Logo of a stylized capybara with striped pattern, and the word 'HEVIAS' underneath.

We led Hevias, a luxurious boot, loafer, and leather goods company out of Texas through an entire rework of their social media and website strategy, using data to guide creative through a transition from vague storytelling to compelling product shots. This was a complete rework of their website, imagery, media kit, and social marketing.

A man with a beard and glasses, wearing a black jacket, black pants, and brown boots, sitting on the landing gear of a small black aircraft inside a hangar. The aircraft has large wheels and a propeller, with a white car visible in the background.
Guitar, black leather bag, smaller zippered bag, hat on a white plate, small animal figurine, potted plant, and a photo on a wooden surface.
Person holding a pair of black leather dress shoes with brown soles, dressed in gray jeans and a black jacket.
A collection of twelve men's boots arranged in a circle on a concrete floor, with a vintage wooden clock at the center of the circle.
A woman with tattoos and wearing a white dress sitting on a wooden bench next to a man in tan pants and blue slippers, outdoors with trees and bushes in the background.
Person sitting on a chair holding a brown leather Chelsea boot with black elastic side panel, other black and brown boots on the floor
Person wearing beige boots and dark jeans balancing on a rustic wooden fence outdoors
Person standing on a rocky ledge overlooking a canyon landscape.
Person sitting on a beige sofa playing an electric guitar, wearing ripped black jeans and orange loafers, with an amplifier and a houseplant nearby.
A man with dark hair and a beard standing on a sandy beach, wearing a white t-shirt, brown pants, and blue shoes with rocks in the background.
Person standing near a lake surrounded by trees, wearing black pants and beige boots.
A pair of brown suede loafers resting on a weathered wooden railing, overlooking a rocky coastline with waves crashing below.
Person wearing brown leather shoes, black pants, and a light-colored jacket is climbing on a large, weathered tree trunk with a camera in hand, overlooking a canyon landscape during sunset.
Person standing on the beach wearing black loafers and rolled-up black pants, with water and wet sand around their feet.
Top-down view of person's brown leather boots, blue jeans, and hands, standing on rocky ground with scattered leaves.
Person standing outdoors on a dirt path holding a pair of black leather boots in each hand, wearing black jeans, a black T-shirt, and a denim jacket.
A person holding up a black leather cowboy boot with a snakeskin pattern.
Inside a cockpit showing a driver's legs in jeans and cowboy boots, steering wheel, and dashboard with various controls.

NONPROFIT PROJECTS

Why We’re Here

This e-Series was a philosophical look at the purpose of life. Our team brainstormed and crafted the direction of using Lego’s and blocks in the branding of this series. In addition to the main graphic, we produced variations of this for social media.

Red poster with text and graphics questioning 'Why we're here.' Large white text says 'HERE' with a black crown-like shape below. Small black text on the right says 'WHY WE'RE HERE' stacked vertically. A hand on the right side is stacking black Lego bricks with a small figure walking on black Lego bricks beside the hand.

Build a Greater Story

This project was for a fundraising campaign to raise money for a brick-and-mortar building and community center. The design package we delivered was to build a greater story - for yourself and community - and we used hand drawn storybook style assets. The word “build” was intentional rather than the word “write.” There were many support assets to this vision, from fonts and letterheads to giving cards to keynote slides, and many other designs as well.

This campaign went on to secure $8M in funding over four years.

Illustration of a sailing ship with the text 'Build a Greater Story' on a textured beige background, with a few clouds and waves around the ship.

Legacy

This project was typography driven, to be timeless and used with varying colors over several years of year-end giving campaigning. We focus on a font that would display well both in print, digital, and could be used diversely.

The annual year-end fundraising drive took on the branding of Legacy Gift, and successfully raised over $1M.

Stylized text reading 'L V' in bold white letters with overlaid words 'Luxury' and 'legacy' in gold cursive on a black background.

These two assimilation programs were major brand designs that included two nearly one-hundred page print books to design and layout, with signage, various marketing assets, class guides, and keynote slides, videos, and many other supporting content. We focused the entire branding on mountain imagery, using Pacific Northwest inspired images. Using these courses, over 500 people took this class and joined volunteer teams.

Cover page of a booklet titled "Growth / Track" with a forest and railway tracks in the background, featuring a quote from John 10:10, along with contents and informational pages on spiritual growth.

Growth Track & Lead Up

A person standing on a dock by a river, surrounded by trees and mountains, with a foggy sky and the text 'Lead Up' overlayed.
A forest with tall green trees and a foggy mountain background, overlaid with the words 'Growth / Track' and 'The Point' logo.

This portfolio is a small example of many projects I’ve overseen as a Creative Director. In addition to these examples, you can find my work with the following companies:

Target
Nomad
Hevias
Bespoke Post
American Giant
Monk Manual
Native
The Point
Jordan International
The Gathering
Visit Vancouver
and dozens of others.

Want to dive deeper? Take a look at a case study of a campaign with Hevias, Visit Vancouver, and product flats for many companies.