Portfolio & Media
Thank you for taking a look at some of my projects over the last several years. As a Creative Director, my goal is always to be progressive in design while working within the guardrails of the brand, company, or project vision.
This portfolio is meant to let you peek inside some of those projects.
For NOMAD, I provide product assets in the form of rustic flatlays to capture the ruggedness of their brand while being unique and interesting for their mostly masculine customer base. I have also written content to help drive traffic to their website, and my imagery (freely offered) as wallpaper is in their top-ten most visited pages. By providing photographic content to NOMAD to be used on their social marketing and website, they have further established their brand and generated more conversions.
We led Hevias, a luxurious boot, loafer, and leather goods company out of Texas through an entire rework of their social media and website strategy, using data to guide creative through a transition from vague storytelling to compelling product shots. This was a complete rework of their website, imagery, media kit, and social marketing.
NONPROFIT PROJECTS
Why We’re Here
This e-Series was a philosophical look at the purpose of life. Our team brainstormed and crafted the direction of using Lego’s and blocks in the branding of this series. In addition to the main graphic, we produced variations of this for social media.
Build a Greater Story
This project was for a fundraising campaign to raise money for a brick-and-mortar building and community center. The design package we delivered was to build a greater story - for yourself and community - and we used hand drawn storybook style assets. The word “build” was intentional rather than the word “write.” There were many support assets to this vision, from fonts and letterheads to giving cards to keynote slides, and many other designs as well.
This campaign went on to secure $8M in funding over four years.
Legacy
This project was typography driven, to be timeless and used with varying colors over several years of year-end giving campaigning. We focus on a font that would display well both in print, digital, and could be used diversely.
The annual year-end fundraising drive took on the branding of Legacy Gift, and successfully raised over $1M.
These two assimilation programs were major brand designs that included two nearly one-hundred page print books to design and layout, with signage, various marketing assets, class guides, and keynote slides, videos, and many other supporting content. We focused the entire branding on mountain imagery, using Pacific Northwest inspired images. Using these courses, over 500 people took this class and joined volunteer teams.
Growth Track & Lead Up
This portfolio is a small example of many projects I’ve overseen as a Creative Director. In addition to these examples, you can find my work with the following companies:
Target
Nomad
Hevias
Bespoke Post
American Giant
Monk Manual
Native
The Point
Jordan International
The Gathering
Visit Vancouver
and dozens of others.
Want to dive deeper? Take a look at a case study of a campaign with Hevias, Visit Vancouver, and product flats for many companies.