Hevias approached me about shooting their new bison-leather goods, The Heritage Collection. Since these are hand-made luxurious boots and goods, we landed on a grungy yet luxurious idea that would appeal to their customers and fans. We envisioned a story where our hero is leaving his ranch and flying somewhere for business. But what is more luxurious than flying first class? It’s flying yourself.

The following campaign represents how we treated The Heritage Collection storyline, flatlays, and product shots.